Licensing

A licensing arm of the Rainbow Serpent was established in 1996 to support artists wanting their genuine designs translated on to textiles, accessories, giftware, homeware and fashion. Most products are manufactured in Australia and participating artists receive ongoing royalties from the sale of the products.

Successful partnerships have been forged between artists and manufacturers as a result of Rainbow Serpent Licensing, with artists receiving significant income in royalties and Australian manufacturers gaining new and exciting products for the market
Successful licensing partnerships set up by Rainbow Serpent Licensing include Keringke Arts with the manufacturers Australian Fine China and Australian Tie Co.
Pam Hall with the manufactuers Australian Fine China, Australian Tie Co, Shelta Umbrellas, Go15oses T-Shirts and Oz Aboriginal. Leeanne Hunter has agreements with Gooses T-Shirts, Shelta Umbrellas and Oz Aboriginal. Phillip Hall has agreements with Oz Aboriginal and Gooses T-Shirts.

A significant contract was set up in 2001 when The Rainbow Serpent was approached by Target to produce a range of children’s wear featuring original Aboriginal art. Leeanne Hunter was commissioned to create the designs for the children’s wear range which she named ‘Deadly Threadz’. This range was launched in her home town of Cowra in June 2001 at Target Country.

The Rainbow Serpent seeks to provide successful licensing opportunities for indigenous artists. As we deal with both artists and manufacturers we are in a unique position to gauge the market place and ensure that the manufacturer is able to deliver a high quality item to the satisfaction of the artist.

Products licensed by rainbow serpent